INSPIRON THE 7
Started the project from MKT target, EDG research with internal design team and ME layout discussion.
Create a life style and impressive Inspiron design language.
Front-end design research to explore design stories & target groups.
After front-end research. Start to hinge type research, to find the best hinge architecture for ME and Marketing target.
After two rounds of models making with CMF discussion.
Define the key themes of design feature and CMF direction.
Final presentation of internal teams, and goes to the production side (back-end) RFI, RFQ stage.