G SERIES - FUTURE GAMING

It's a concept NB for consumer G series.

Create a work & play balance NB. It must have powerful function with a "not too crazy" body. 

Target group is young generation, so "PLAYFUL" is the mind stone, using "Lift-up" hinge to create 4 side narrow border.

Simple and clean style, but with a eye-catching feature to let everyone show off with low-profile.

Main target of MKT request.

Front-end is researching the MKT competitors and target groups.

At the same time MKT request design feature. ME will provide different types of layout to meet MKT target.

Will base on the ME layout and research datas from EDG to brainstorming and design the ID.

Consumer G3 target group.
Key themes of design.
Concept sketching.