G7 is a premium, performance and technical product.
Base on visual thin, simple extrusion shape and with special signature hinge. Design idea from Iessy Miyake which has geometric, cut and simple feeling products.
It’s designed to be a performance for work and play NB.
I join the project with one project lead, Start from product strategy, CT discussion, team sketching and 3D Pro-E building. Co-work with all the function teams in DELL, and ODM to production it in 2020.
Marketing research and analysis the sale price. Seeing the components in different competitors and count the cost on the project.
EDG define the key themes of design features.
Base on marketing research, target groups and key features of design. Narrow down and conclusion the key words and images for design.
Final round design. Locked down design direction and EDG key design ingredients.